DESIGNER. Health nut. Mom. Horse wrangler.
For Jennifer, good design isn’t just about something that looks cool; it’s about how hard it works for the client. Throughout her career, Jennifer’s been driven to bring brands and businesses to life through the right combination of strategy, typography, graphics and design.
WRITER. Skier. Cook. Steeler fanatic.
With an acute understanding that good copywriting must be both creative and compelling, Stephanie has carved out a career that boasts a diverse list of clients and formats. She loves to help businesses and brands tell their story in a fresh, new way.
core value #8: treat people as you want to be treated
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UPBRANDING: S2 took the heart logo JL Minter had years of equity in and gave it a modern twist
S2 coined the term “upbranding” to explain just how the team can bring a client’s brand, and business, to the next level. It’s what we love to do. And our clients seem to like it too.
Upbranding involves taking the equity you’ve built in your current brand and cranking it up a notch or two. Fresher logo? Check. More modern website? Done. Compelling messages? Got it.