A logo is your business’s identity. It’s on your website, your business cards, your trucks, your invoices and letterheads.
Having a professional-looking, well-designed logo is a signal to prospects and customers that you’re a solid business that takes itself seriously and pays attention to details.
If it’s been a while since you’re taken a good look at your logo, here’s a few reasons you might want to:
5. It’s hard to size.
If you find your logo isn’t easy to size up (or down), or that you’re always struggling to get it in the right format for a printer, it probably needs updated.
4. It was designed too many years ago.
Even Coca-Cola updates their logo periodically to stay current with styles, fonts, etc. Looking current helps your customers understand that your business is up-to-date. Think about “upbranding” your logo; it leverages the equity you already have, but makes your mark a little more modern.
3. It looks “fuzzy” on your website or business cards.
This usually means your logo is not in the correct format or size. When you use a professional designer for your logo, you should be able to use it anywhere with no loss of clarity.
2. It doesn’t reflect who you are.
Your logo was perfect when you were a start-up business. But, as your business grew larger and you added services, products or location, your logo didn’t keep up.
1. It’s not on brand.
A logo is the “front door” of your brand. It should set the right tone and give your customers a feeling for what your business can offer them.